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The Philosophy of Ametsuchi
Ame is the Sky, Tsuchi is the Earth.
In ancient times, before the concept of the “Earth” as a planet existed,
ametsuchi referred to the sky stretching endlessly above and the land spreading out below—in other words, the world as people perceived it.
At the very beginning of the Kojiki, Japan’s oldest chronicle, the words appear: “ametsuchi hajimari no toki…”
In those days, people revered ametsuchi, did not fear it, and lived in harmony with it.
Over time, we have gradually grown distant from the Earth.
Amid the busyness of modern life, it is easy to lose touch with ourselves.
So that we may once again feel the ground beneath our feet and live with calm and balance, we at Ametsuchi create each piece with care and intention, delivering it to you.
There are important things that we, living in the present age, are beginning to forget.
We humans are also living beings born from the Earth, part of the blue and beautiful planet called “Earth,” floating in the vast universe scattered with countless stars.
If touching these fragments of the Earth can help remind you of this truth, we would be truly happy.
Profile
Chie・Rie
Chie and Rie are two sisters who create together as a duo—Chie, the elder, and Rie, the younger.
We are from Iwakuni City in Yamaguchi Prefecture, Japan.
Raised in a landscape rich with nature, surrounded by mountains, rivers, and the sea,
our work is deeply influenced by the rhythms and beauty of the natural world.
Chie
After moving to Tokyo, Chie began studying aromatherapy due to work-related stress and postnatal health issues.
Later, she founded and ran a home-based salon, Prunier, working as a therapist from home, at events, and at childcare facilities.
In March 2018, the two sisters launched the brand Ametsuchi.. together.
Guided by the philosophy, “Our materials are fragments of the Earth,”
we personally travel throughout Japan, forming meaningful connections with the land and the materials we encounter.
Rie
Majored in French at university and studied abroad in France.
After returning to Japan, worked as a language instructor.
Created and sold eye pillows at events regularly hosted by Chie, became involved from the very beginning in the launch of Ametsuchi.., and now works alongside her sister as an Ametsuchi artisan.
